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Website Strategies: Planning for Success
Looking for help to build an effective web presence? You’ll get the best finished project by spending more time planning so you can save time doing. The following is an excerpt from The Lead Machine:...
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Why WordPress? Building Your Business Website on the World’s Most Popular CMS
Your business website needs to check off a few key boxes: it needs to look professional, it needs to be easy to update, and it needs to generate leads and sales. Sure, there’s more to it than that—you...
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Logo Design: The 5 Characteristics of Great Logos
lo·go /lōɡō/ (noun) A logo is a graphic mark, emblem, symbol, or typographic stylization used to identify a company’s products, services, or brand. Logos are an integral part of our lives and a...
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10 Psychological Hacks To Improve Conversion Rates at Your Website
Are you looking to improve the conversion rates at your website? Getting more visitors to fill out your contact form, sign up for your email newsletter, or click on that “buy now” button? Rather than...
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20 Best Free Marketing Tools for Every Aspect of Your Digital Strategy
How many bookmarks do you have on your browser? Depending on who you ask from the flyte team, it could be upwards of 30. Some are important spreadsheets and documents we visit daily, but many are...
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8 Expert Tips to Improve Your Landing Pages
What is a Landing Page? Websites and homepages may be designed for visitors to explore and look around (like a park or a gallery!), but a landing page is designed to move visitors down your sales...
View ArticleHow to Set Up Google Analytics – A Step-By-Step Guide
Google Analytics, also known as Universal Analytics, is a FREE, powerful tool that shows you how people found your website and what they did when they got there. It lets you see what is working with...
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Generating More Online Leads through Conversion Rate Optimization
Whether you have a lead generation (lead gen) site, an e-commerce site, or a hybrid of both, chances are you're looking to generate more leads and sales from your website. In this article we're going...
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How to Set Up Google Tag Manager and Streamline Your Reporting
What is Google Tag Manager? Before we jump into Google Tag Manager (GTM), let's just explain what a “tag” is in the context of your digital marketing: it's a code snippet used by social media...
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A Marketer’s Guide to Homepage Design
Homepage Essentials for Generating Leads Your homepage may be the most important page on your website, yet so many companies get it wrong. If you feel your homepage is performing poorly, confusing your...
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How To Protect Your Website With SSL Authentication
A Website without SSL is Like…Sending Mail by Carrier Pigeon Lately I’ve been seeing an ad on tv for WhatsApp featuring a carrier pigeon. People bring letters to the post office to mail and the man...
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